Design
that works
invisibly.
Emmy-recognized. Millions served.
I design large-scale broadcast and streaming experiences that improve reliability, drive subscription growth, and make content discovery effortless. At their best, they're the kind of experiences nobody notices, because everything just works.
At 29.97 fps, timing
was everything.
That instinct never left.
I design systems that feel simple, even when they aren't.
I'm a Product Designer at DIRECTV, designing reliability, monetization, and AI-powered discovery experiences across millions of living rooms on both DIRECTV hardware and third-party streaming platforms. My work sits at the intersection of business constraints, technical complexity, and human behavior. I'm especially drawn to problems where trust is fragile and the stakes are high.
Before UX, I spent over half a decade in the television industry producing broadcast and digital content at NBC Universal — partnering with brands like Google, Disney, Honda, Microsoft, Starbucks, and Apple.
I worked across motion graphics, video editing, VFX, color, and audio. In that world, timing was everything. A single frame could change how something felt.
That instinct never left.
My transition into UX began in 2018 when I was asked to design UI screens for Google Home Hub commercials airing during the Macy's Thanksgiving Day Parade. I realized I wasn't just excited about how interfaces looked. I was obsessed with how they behaved.
In 2020, I formally pivoted into UX, landing my first product role at Citi. Since then, I've been designing end-to-end product experiences that balance user clarity with business reality.
I look for the signal inside the noise. I translate ambiguity into structure. I enjoy the messy middle of product development where engineering constraints, revenue goals, and user needs collide.
"When I'm not designing, I'm probably escaping LA traffic, doodling, or studying the choreography of airports and rail stations across the globe."
I'm fascinated by how information flows through physical spaces — how signage, language, and structure help strangers find their way.
How I think about hard problems.
Across millions of users and high-stakes moments, these principles have emerged — not as rules, but as recurring truths.
The best UX is invisible.
Invisible doesn't mean silent. It means users never feel the weight of the problem. SignalSaver still shows a transition screen when switching sources — that screen is exactly what makes the switch feel seamless rather than broken. Without it, a black screen looks like a failure. With it, the system feels like it's on your side. The UX is invisible when it carries the burden so the user doesn't have to.
Clarity is a product strategy.
When pricing or naming can't change, the experience can. Cognitive friction is a cost. Removing steps removes doubt. Sometimes the most valuable design contribution is making the complex feel obvious.
Trust is earned through accuracy, not novelty.
Especially in AI. A system that gets it wrong once loses the benefit of the doubt. The goal isn't a chatbot that talks a lot. It's a system that gets you where you're going and gets out of the way.
Design the edges, not just the ideal state.
Fallback matrices. Overtime logic. Edge cases aren't footnotes — they're where trust is built or broken. The comprehensive scenario is the complete product.
The system should serve the moment, not interrupt it.
Cost efficiency, technical restoration, and automated logic all have their place — but not at the expense of someone's most emotionally invested minute. Good design knows when to wait.
Let's talk